| suggestions to do packaging design | |
| Source：设计部 Click：14543 FreshTime：2011-05-10 10:08:26 | |
| Eight suggestions to do packaging design The protection of society from the original packaging, or storage functions, and later with the process of mobile transport, and with the emergence of trading and gradually have the characteristics of the initial promotion. Since World War II, people will have the promotional products, packaging features, to play to the fullest extent. Today, people are buying goods, the packaging reflected their own personalized color, different levels of consumption of the psychological needs of the people, so to speak, packaging design has experienced a protection, storage, transportation, promotions, personalized these phase, targeted for the appropriate packaging design, has become an important measure of a quality standard of packaging, with the economy booming domestic market, packaging design is also referred to a new level. Therefore, Xin Electric Company made eight recommendations to do packaging design and do initiate the effect. 1. Packaging design team first crystallization Today's packaging design and more attention to marketing strategies, from its own, this is a highly intelligent and comprehensive services. It is not a separate operation, but more participation and integration of other sectors, the result is more like a business partner, a packaging design project needs to be done in collaboration and more individuals need to communicate with business, communication, need to be responsible for the production and sales people work closely together. For major projects, should also include market research, consultants and other professionals involved. In short, a good design is the best embodiment of group collaboration. Co-operation more closely, products dominate the market, get a good grasp of sales will be. 2. Packaging design is the art of positioning the door The packaging design is to find the direction of the design, more than anything else. Customers to do a design, often for a variety of reasons. Sometimes in order to launch a new product, sometimes to the original product upgrading and improving their products, regardless of the motives designed to fully understand the needs of consumers is essential, which requires the project design team, have some knowledge of the market, such as: customer launch of the new product, it is necessary to study what their target market, how to target consumer group for the development of a corresponding design; if a new product upgrading, then the original brand packaging advantages which need to inherit; redesign the product if it is to develop a new market or to reverse the growing decline in sales, its sales of similar products, how, what advantages and disadvantages, the existing What needs to draw on the design of the strengths and weaknesses. In short, the more the customer to fully understand the situation, the more accurate location of practice, the better the final design. 3. Packaging design is good or bad for whichever market "United States" is not the only standard to measure excellent packaging, materials, and can not decide whether or not high-end design taste, gorgeous coat package of goods that are not suitable for him, too much publicity value of the packaging, are often not recognized by consumers, Similarly, high-quality products, poor packaging and can not achieve the desired effect on the market. Only according to the different stages, at different places, different ages, levels of consumer groups, with sales targeted to make the packaging, packaging design is excellent. Therefore, to evaluate a package of good or bad, should be evaluated objectively, should be subject to the suitability of its products, its market status can not be entirely put aside in a personal aesthetic to decide. 4. Packaging design should have a unique character in order to better meet consumer In addition to the indispensable packaging design promotional functions, which exhibit their own personality traits, more modern packaging design must be involved in the field, different consumers have different personality, a personality with a target color packaging, easier to meet consumer demand, and easier to communicate and interact with consumers, which is the modern packaging design can not be ignored important issues. 5. Packaging design more and more like a social science, it is combination of Sense and Sensibility Because of the increasing development of the domestic packaging design, one person alone or subjective consciousness, to determine its final form, is unlikely to produce good packaging design. Reality, designers are often easy to fall into a state of feel-good, it is difficult to extricate themselves, the nature of their products with customers that what is good and what want performance, there | |
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